Before the redesign, GreatBigCanvas was a great website that generated a good amount of revenue. The vision though was to ramp up with more content and product features. To do this, we had to completely redesign the user experience from the ground up.
Below are some of the designs created that were launched in 2011 before it was redesigned again in 2017.
The cool things about redesigns are, working with data we already have to create the next user experience and having something to already measure our success. New content, product features, and landing pages were designed and implemented to increase revenue. Over the years GreatBigCanvas has generated revenue in the multi-millions yearly.